Latest News Publicity Creating
29 / 01 / 2010
Publicity Creating Implemented a PR-campaign for the Official Representative in Ukraine of DAIKIN Corporation
Category: cases
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In 2009, the Publicity Creating Company implemented a PR-campaign for the LEACOND Company – the official trade partner of DAIKIN corporations (Japanese) in Ukraine. The campaign aimed at promoting the DAIKIN brand in Ukraine, as well as to strengthen partnerships of LEACOND Company with its numerous partners and other companies.
The communication campaign included a range of events for professionals (architects, designers, heating engineers) and for partners in the form of technical workshops and master classes.
The project also included media relations. In campaign of 2009 included: 16 articles, which were prepared and posted in specialized press; 56 press releases writing and distribution; two press events in the form of the press conference and the press lunch.
As a result, in 2009 were achieved more than 1 100 publications in specialized, business and popular press media; Internet publications, including more than 280 journalists’ posts.
Moreover, for the sixth time the LEACOND Company held the Fresh Idea Contest for Journalists on the best article Air Conditioning /Climate Creation in order to promote issues on the Ukrainian market of climate technologies.
The CEO of Publicity Creating Company - Valeriy Kureiko marked, “The effective information campaign should provide certain marketing results, significant for the client. We cooperate with the LEACOND Company for nine years, while every year we have more complex tasks, thus strengthening the brand position on the Ukrainian market of climate technologies.”
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