Articles
Know necessities, anticipate expectations: how agencies work with their clients in new terms
Ukrainian PR-agencies need to go on the new quality level of assignment of services: every activity must exactly hit the aim, answer the concrete tasks of client. Details...
«3 in 1»: effective event for partners
At the B2B market different PR-events for partners have unchanging popularity. Details...
Image of a Region Among the Public: Reality and Prospects
Image formation is not an easy task. The term “image”includes many components. It's not a matter of one month and not even one year. Not surprisingly, image formation of celebrities involves hard work of highly professional specialists. The term “image”means an attractive image that contributes to the goals. It can be used not only for celebrities, products, companies but also, for example, for cities, regions and countries. Details...
Post-crisis PR-agency: confidence, trust, results
The CEO of Publicity Creating Company - Valeriy Kureiko, talked about changes that have occurred during the financial crisis in the agency; new demands of clients for PR-specialists. Details...
| pr-market, interview, pr-technologies, practice |